Creative teams often approach assignments with an idea of where they want to go. However, this inspiration may be (unknowingly) limited by personal experiences and perspectives which can only take you so far in creating strategies and work that truly resonates with diverse individuals and multicultural audiences.

Hear from VB+P Creative Director Byron Del Rosario and Co-Head of Strategy Katy Alonzo as they discuss the importance of open-mindedness —how to cultivate it in yourself and as a collective team, and how to develop core practices that will lead you to your very best work.

Agency Session