Byron Del Rosario
Byron Del Rosario
Creative Director
VBP
With over 15 years in the business, Byron has worked on a wide range of clients including Audi, ConAgra, Comcast, HP and Sprint. He is a multi-disciplinary creative whose work has been recognized by Cannes, the One Show and Comm Arts. His style of creative, as described by his 10-year old daughter is “kinda witty and not as bad as most of the stuff out there.” Most recently, he was the leading force behind the Reebok and Cardi B collaboration that’s continuing to get buzz in the industry and amongst Gen Z.

As a champion of DEI and with a background in art direction, Byron is driven to bring a world of different perspectives to life visually for consumers. In his spare time, you’ll find Byron always tinkering away at something. A natural maker and busy body— he loves to roll up his sleeves whether it’s developing film negatives in his garage or taking his kids’ art projects too seriously.