Tuesday, June 8, 2021, 10:00 PM - 11:00 PM

As media buys keep getting shorter, and TikTok provides endless fast food entertainment, where is the opportunity to tell good stories? But storytelling is fundamental to how the human brain remembers and transfers information. The world may have evolved, but we certainly haven’t. We will explore the lessons we can learn from great storytelling and how to apply them across cultures in today’s consumption environment.