Arthur Tsang
Arthur Tsang
Chief Creative Officer
Born and raised in London, Arthur took a unique path to becoming one of China’s brightest young leaders. As a Physics and Philosophy graduate of the University of Oxford, he spent time as an investment banker, ski instructor and a professional musician – all before finding his way into a creative department. With an obsession for storytelling and emotional persuasion, Arthur has been responsible for some of the most influential and talked about campaigns in China in the past decade.

A long-time collaborator with Mars Inc., his Extra Gum Flavours of Life series transformed a global strategy into a culturally resonant campaign, and has been loved by generations of Chinese consumers. His work strives to be format-breaking, notably creating China's first TVC Musical and the world's first use of ASMR in marketing for Dove Chocolate. Arthur was also responsible for developing the first truly global Snickers campaign with Mr. Bean, in
collaboration with AMV BBDO in London.

Beyond Mars, Arthur was spearheaded the redefinition of the Mercedes-Benz brand for the China market and developed its first ever China brand campaign.

More recently, as Chief Creative Officer for BBH China, he developed the rousing China anthem for Carabao Energy Drink, and launched a content project with Tencent Video called Meet the Daydreamers. In 2020 he returned to BBDO as Chief Creative Officer for China and Global Creative Leader on Mars Inc.

Along the way his work has picked up awards in almost all major creative and effectiveness shows.