Matt pushes the creative limits of 72andSunny by helping lead our commitment to experimentation with art, technology, and entertainment. He’s a born tinkerer, and is always looking for new ways to create opportunities with all of our brand partners. Matt’s passion for partnership has produced unlikely collaborations, including rallying millions of girls to code holiday trees on the White House’s lawn, turning the Tinder App into an interactive adventure that led to IRL matches, and promoting a fake athlete to be a company’s “MFCEO”.