‘Design is what makes something transform back to its authentic self’. With this belief, Yoshihiro works on a wide range of creative areas from product development to corporate branding projects for clients such as Glico, East Japan Railway, Honda, Panasonic, and Menicon. He has produced designs that provide new values while being true to the authenticity of the subject. His non-verbal visual communication work is notably a result of his unique aesthetic and persistent logic combined. His work has received high accolade from the international community making him probably the most awarded art-based creative in Asia, winning 19 pencils at D&AD in a single year, a total of 33 Design Lions and a Grand Prix at Cannes. He also teaches at the Kyoto University of Art & Design.