Global VP, Experiential & In-House Agency- draftLine
AB InBev - draftLine
Tracy Stallard is a builder. Throughout her 10 years with Anheuser Busch InBev she has built new teams, capabilities, and approaches to brand development. During her career she has evolved the Consumer Connections discipline (media, experiential, and content) to bring a digital first approach to marketing. She believes that better consumer understanding enabled by data and culture ultimately unlocks innovative ways to connect with people and build brands with true utility. Tracy previously lead US Media for AB InBev for five consecutive Super Bowls and countless Clydesdale moments. In 2018 she founded draftLine, AB InBev’s internal agency, and currently serves as the global head of its 11 offices around the world. Her passion to build and create began early, having graduated from the University of California, Berkeley earning a degree in Civil Engineering.