Alicia Garcia Carbonell
Alicia Garcia Carbonell
Strategic Planner
Hailing from Venezuela and living between Spain and the US, Alicia is a passionate, creative person who never thought creativity could lead her to her dream career. Today, Alicia is an experienced, and more importantly, dynamic strategic planner, having worked on major US brands, like Fortnite, McDonald’s, Walgreens, Chevron, and more.

Her rich past working on creative strategy and consumer insights has fueled her enthusiasm for helping brands power up their business by changing behaviors to impact culture properly!

At VMLY&R, Alicia is the co-chair of ”Nosotros” an organization that brings awareness of the impact Hispanics have, today and the future, in the US. Alicia is always looking out for ways to inspire upcoming generations to be more creative and amplify their voices.