Chief Creative Officer FCB New York
FCB New York
As the man behind some of marketing’s most beloved and intentional ideas, it was under Gabriel’s leadership that “Whopper Detour” quickly became Burger King’s best digital promotion ever, being named the world’s most-awarded campaign of 2019 by WARC and taking home the industry’s most coveted creative and marketing effectiveness awards: the Grand Effie and the Cannes Lions Titanium Grand Prix. Brazilian born, over the course of his career, his disruptive work has been featured in The New York Times, on CNN and in Fast Company, to name a few. Promoted to FCB New York’s Co-Chief Creative Officer in 2019, Gabriel helped lead the agency to achieve four consecutive New Business wins in the first six months of 2020, contributing to a 44% growth in revenue and an 86% increase in headcount. With new business growth comes new creative challenges. Recently, Gabriel’s creative partnership with AB InBev put fans where they wanted to be: NBA courtside. Over the course of the 2020 NBA season, Michelob ULTRA’s “Courtside” became a culture-creating platform for the brand, with everyone from Shaq to Lil Wayne — and even President Obama with a “Get Out & Vote” message in the midst of a heated election season. With diverse clients like ABI’s Michelob ULTRA and its Beyond Beer division, AXE, Canon, GSK, the U.S. Food and Drug Administration, Mike’s Hard Lemonade and Lincoln Financial Group, Gabriel’s committed to pushing creative boundaries to solve the toughest of business challenges.