Zulu Alpha Kilo
In three short years, Michael has achieved more than he could have imagined when he left medicine to pursue a career in advertising. Without formal advertising training, Michael pivoted into our business with a cheeky direct mail stunt targeted at CCO Zak Mroueh. Since his start, Michael has created many award-winning campaigns including #PauseToRemember, where streamers and influencers laid down their controllers for moment of silence and the Amazon Rainforest Fire Channel, a holiday reminder about the plight of the Rainforest burning. Michael was listed as a top 10 art director in Canada for 2020, and his work has been recognized internationally, including at the One Show, Cannes Lions and Fast Company’s “World Changing Ideas”.