Benjamin Greenberg
Benjamin Greenberg
Global Strategy Director/Social Sciences – Strategic Planning
McCann Health
Ben’s upbringing has always focused on the brain
and human behavior, from his studies at the
University of Michigan in biopsychology, cognition,
and neurosciences, to his MPH in behavior change
from Columbia University.
In the 3 years Ben that has worked at McCann
Health North America, he has spearheaded the
development of the Social Sciences discipline across
all McCann Health, applying the principles of behavioral economics, choice architecture, and behavioral science more generally to bring a unique
approach to solving brand problems. He has
worked in 30+ disease states, including cancer,
heart failure, diabetes, asthma, COPD, migraine,
and rare disease. He also has experience with both
Rx and OTC brands across HCPs, patients,
caregivers, and payers.