Bei Wang, cultural broker and brand interpreter, currently metaverse explorer and creator of the NFT 2.0 ecosystem. Bei was born in China and has lived in Europe since 2000. Her professional expertise ranges from luxury, culture, design, fashion to media and education. She is the co-founder and CMO of Straight Fire, an NFT platform and production company helping global brands and IPs to capitalise on untapped financial- and promotional opportunities in the Metaverse.