I’m an award-winning Creative Director who has been lucky enough to work with some of the world’s best brands and people, across many aspects of advertising. For the last 16 years, I’ve chased all things non-traditional to feed a desire for engaging audiences in new and innovative ways. I’ve always believed that people are the most powerful medium of all, and building authentic connections with audiences is the most challenging and exciting part of my job.

Today, I’m passionate about using creativity as a force for good. People are demanding that brands are good corporate citizens, and work with a positive social impact is resulting in commercial value for businesses. For me, it’s win win.

When I’m not working, you’ll find me chasing a very cheeky toddler, watching "Ferris Bueller’s Day Off”, or cooking a tagine. Sometimes at the same time.