Jerry Won - Founder & CEO of Just Like Media
Dr. Marcus Collins - Wieden+Kennedy NYC
Kristen Sanger - Shutterstock
Davianne Harris - OBERLAND
Matt Story - Visa
One Size Does Not Fit All: The Importance of Cultural Nuance in Advertising: The term ‘diversity’ has become trendy in the world of advertising and marketing. Most agencies use the term on their websites, corporate statements, and executive leaders claim to value its critical importance. But is it mostly superficial? Think back to the last few commercials you’ve watched--how nuanced was the diversity reflected in those campaigns?
During this conversation, we’ll discuss the cultural and generational differences between minority groups that often get overlooked in advertising. We’ll provide tips to avoid ‘bundling’ diverse groups and instead, celebrating and recognizing individual differences.