Exploring New Creative Worlds

Mixed realities and the Metaverse are just a few of the new creative frontiers - exciting and enticing, but with many unknowns. It takes experimentation, patience, bravery and the willingness to make some mistakes(!) to fully embrace the opportunities. A brand and agency lead share their learnings on playing in these spaces, and what can happen when you give yourself the freedom to approach new, unchartered territories.