Loopholes: it's 2022 and period poverty exists in America.

Period products are a necessity, yet nearly 1 in 4 young people in America don't have access to these products. Made in partnership with nonprofits PERIOD., Free the Period, Ignite, No More Secrets and The Flow Initiative, sustainable period care brand, August, and plant-based cereal brand, OffLimits, Loopholes is a fictional cereal brand where the “prize” in each box isn’t a toy, but a cycle’s worth of tampons and pads. Because food is SNAP-eligible, they found a way to make period care products government-funded and accessible to people who otherwise couldn’t access or afford them.

Thus, the Loophole. The cereal aims to put the severity of period poverty on people’s radar and directly calls on politicians and influencers to support the Menstrual Equity For All Act. Join the team from 72andSunny and clients as they discuss how it's 2022, somehow period poverty still exists, and what we can all do about it.