Opening the Aperture of Creativity
Monday @ 10:00am
"Truly innovative creativity happens when unique disciplines and perspectives come together behind a common purpose.
Focusing on opening the aperture on the creative landscape of where ideas can come to life, this session will touch on the ingredients -- and the types of thinking and perspectives — needed to create an impactful brand experience."
Global Chief Creative Experience Officer
Ben joined the TBWA collective to set the vision for TBWA’s global creative product, encompassing advertising, experience, design and innovation—the entire brand experience. Through his work, Ben continually hones processes and ways of working conducive to innovative work that resonates in culture, redefines categories and sets new standards.
Williams also leads TBWA’s global creative core, a roundtable composed of CCOs from the collective’s top agencies, which shapes world-class experience strategy, concept development, and creative execution for some of the world's most recognizable brands.
He joined TBWA after a decade at R/GA, where he was responsible for leading teams of strategists, designers, and writers to deliver best-in-class experience strategy, concept development, and creative execution for some of the world's most recognizable brands such as Nike, Jordan Brand, Oprah’s Book Club, American Express, Verizon, Equinox, Converse, and Samsung.
Prior to joining R/GA, Williams spent a number of years at both Publicis and AKQA. Before moving to the U.S. from Australia, he partnered with agencies large and small before founding his own design studio that represented brands such as Ford, Yellow Pages, Toyota, Kraft, Subaru, Quiksilver, and Sneaker Freaker magazine. He also spent 10 years leading the creative design and execution of digital platforms and experiences for the biggest touring music festival in the world—Big Day Out.